our Esso Oil Decal is perfect for placement on a window from the inside of a vehicle. Made from specific digital vinyl and printed with eco friendly ink the decal will last a life time due to the protection from the glass window.
Esso Australia’s origins go back to the Union Oil Company of California and the Atlantic Refining Company.
In late 1927, they decided to combine to enter the Australian and New Zealand markets.
The Atlantic Union Oil Company quickly demonstrated its determination to conquer this new market by beginning construction of four terminals – two in New Zealand, one at Balmain (NSW) and one at Spotswood (Victoria). The terminals were in operation six months after construction commenced.
In 1928, a “traffic-stopping” launch was planned to introduce Atlantic Union’s first product – “Union Motor Spirit”. Full page advertisements were splashed across newspapers. The company hired 50 trucks fitted them out with Atlantic Union pumps and signs and spent a whole day driving them in a long convoy through the streets of Sydney, clogging busy intersections and attracting considerable attention.
Union Motor Spirit received the best possible endorsement when pioneer Australian aviator Charles Kingsford-Smith used Atlantic products on all his famous flights. Kingsford-Smith helped to rapidly elevate the company from an unknown to a strong player in the highly competitive petroleum market.
In 1933, Atlantic Union Oil Company was taken over by Standard Oil Company (New Jersey) – later to become Exxon. Following this, the eastern hemisphere interests of Standard Oil Company (New Jersey) were merged with those of Socony-Vacuum Oil Company (later Mobil), to create Standard-Vacuum Oil Company (Stanvac).
The Esso trademark was registered in Australia in 1937. While still marketing under the Atlantic Union brand, lubricants and other products featuring the Esso logo were introduced and the first metered pumps were installed.
taken from Esso History/ExxonMobil For more information go to ExxonMobile
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